TOM* S/S 2016 - National Campaign

For TOM* Toronto Men's Fashion Week, BRIDGE Fashion Marketing & Brand Development styled a campaign for National Print, Marketing Collateral, Social Media Marketing, Official Onsite Graphic Materials  and Video Advertising purposes. 

  • Target Demographic : Male 18 - 65, avg. annual household income 40K+, interest in fashion & grooming
  • S/S 2016 Campaign (July- August 2015)
  • Video appeared on Dundas Square to an est. audience of 500K
  • Street Banner Advertising with an est. impact of 250K
  • Ticketing and Onsite Material with an est. reach of 10K 
  • Materials used in conjunction with TOM* Opening Night Party & Fashion Shows to an est. audience of 25K

Shot by: Mckenzie James
Styling by Jefre Nicholls & Kathleen Osland 
courtesy of BRIDGE Fashion Marketing.
Producer: Roberto Vazquez Photography
Assistant Producer: Maria Princess Perez
Creative and Art Director: Jefre Nicholls
Hair Sponsor: American Crew Canada
Hair Stylist: Daniel Fortunato
Make Up Artist: Malak Sharaf
Styling Assistants: Carl Woo & Sara Budhwani
Shoe Sponsor: Town Shoes
Videographer: Jakob Burkhardt
Assistant Director: Kareem King
1st Assistant Camera: Elmer Cuaresma
BTS Photographer: Katrina Sylvia

Model: Ryley L from Elite Model Management

Suit: Philippe Dubuc

Bag: Ted Baker

Shoes: New Balance available at Town Shoes

Model: Dylan Bell from Ciotti Models

Top: Andrew Coimbra

Bag: Blanc De Noir

Pants: Worth by David C. Wigley

Shoes: Clarks available at Town Shoes

Ring: Thomas Sabo

Frames & Bow Tie: Vintage Fendi, Stylist own

Model: Sadiq from PUSH Model Management

Hat: Coup de Tete

Jacket: Worth by David C. Wigley

Shoes: Kenneth Cole available at Town Shoes

Bollo Tie: Stylist Own

Top & Shorts: TopMan available at HBC

Model: Laurent from Angies Models

Blazer: Dalla

Model: Riley from Elite Model Management

Suede Vest: Worth by David C. Wigley

Pants: Andrew Coimbra

Shoes: Moschino

White Leather Hat: Stylist Own

Model: Daut from Elite Model Management

Camo Trench Coat: Andrew Coimbra

Shirt: Dalla

Leather Shorts: Joao Paulo Gueddes

Black Leather Sandal: Birkenstocks available at Town Shoes

Black Leather Hat and Socks: Stylists own

Model: Nathanel from Ciotti Models

Hat: Homies New York by Reason Clothing available at HBC

Shirt, Tunic & Fitted Short: Pedram Karimi

Sandal: Hunter available at Town Shoes

Model: Paul Mason from Paul Mason Management

Jacket and Pants: Dalla

Shirt & Shoes: Models own

Model: Ryley L from Elite Model Management

Suit: Philippe Dubuc

Bag: Ted Baker

Shoes: New Balance available at Town Shoes

Model: Paul from

Hat: Kenzo available at Holt Renfrew

Shirt: Andrew Coimbra

Shorts: HBC

Shoe: Kenneth Cole available at Town Shoes

Model: Anastasio from Angies Models

Textured Silk Suit: Dalla

Shoes: Available at Town Shoes

Vintage Turban: Hermes, Stylists Own

TOM* F/W 2015 - National Campaign

For TOM* Toronto Men's Fashion Week, BRIDGE Fashion Marketing & Brand Development styled a campaign for National Print, Marketing Collateral, Social Media Marketing, Official Onsite Graphic Materials  and Video Advertising purposes. 

  • Target Demographic : Male 18 - 65, avg. annual household income 40K+, interest in fashion & grooming
  • F/W 2015 Campaign (Feb - April 2015)
  • Appeared in Print in TOM* Magazine
  • Various Online Blogs & Websites Including: FuckingYoung.com, GQ Brazil, Schon Magazine 
  • Video appeared on Dundas Square to an est. audience of 500K
  • Street Banner Advertising with an est. impact of 250K
  • Ticketing and Onsite Material with an est. reach of 10K 
  • Materials used in conjunction with TOM* Opening Night Party & Fashion Shows to an est. audience of 25K